Greg Trefry has wide array of experience designing games—everything from web-based MMOs to hit casual games to alternate reality games. He co-founded the game design studio Gigantic Mechanic to explore the bounds of game design through mobile games that interact with the real-world. He serves as director of the Come Out & Play Festival, a festival of street games in New York City. Greg teaches at New York University and recently wrote the book, Casual Game Design: Designing Play for the Gamer in All of Us.
(Applied Creativity founder Andrew Horwitz worked with Greg to present special editions of Come Out & Play, the annual festival of new street games and field sports, as part of River To River from 2011-2013)