The River To River Festival was founded in 2002 to revitalize Lower Manhattan after the events of 9/11.
In 2010 Applied Creativity founder Andrew Horwitz joined the Lower Manhattan Cultural Council to curate Sitelines, the organization’s site-specific performance series as part of The River to River Festival and to serve as Director of Public Programs where he worked with neighborhood stakeholders such as American Express, Goldman Sachs, The Port Authority of New York/New Jersey, the Alliance for Downtown New York and the New York City Economic Development Corporation to develop and implement cultural strategies for the continued revitalization of Lower Manhattan.
After the 2010 festival, LMCC assumed leadership of River To River and Andrew became curator and producer, tasked with re-imagining the free, summer-long season.
Between 2011 – 2013 made major innovations in the festival, shortening it to 4 weeks and introducing a curatorial vision and programmatic structure.
While maintaining the festival’s commitment to free, outdoor public programs, he diversified presentations to include site-based contemporary performance, new music, interactive games, digital experiences, literary and humanities programs that doubled attendance and significantly raised the overall quality of the festival.
Artists presented and/or commissioned include: Laurie Anderson, Bang On A Can, Philip Glass Ensemble, Stephen Petronio Company, Trisha Brown Dance Company, Patti Smith, SO Percussion, Sam Green, Tere O’Connor, John Ashbery, Alarm Will Sound, George Clinton & Parliament Funkadelic, Richard Maxwell/NYC Players, Vijay Iyer, Nico Muhly, Shara Worden, Chrisette Michelle, Brooklyn Rider, JG Thirlwell and STREB.