Applied Creativity’s founder Andrew Horwitz has extensive writing and editorial experience, crafting everything from cultural criticism, interviews and festival catalogues to marketing copy, press releases,email newsletters, and final reports

Leveraging our in-house experience and our network of writers, critics, scholars and arts professionals, Applied Creativity will work with you to develop contextual materials, catalogues and digital content across platforms and media. From institutional branding to  content marketing we will help you make an impact.

Here are some of our editorial projects:


Flagship publication of Culturebot Arts & Media

Ephemeral Objects

New blog featuring "Art Criticism of the Post-Material World". Funded by the Creative Capital | Warhol Foundation Arts Writers Grant

Maximum Performance (Beta)

a collection of Andrew Horwitz's essays from Culturebot.org (2011-2013)

The View From Here

A report on the state of the performing arts from the perspective of artists

The Innovation Agenda

Collection of critical essays examining innovation in the arts